Recorded on September 24, 2024

Consumers are no longer tied to a single banking relationship. With myriad options available, they are actively shopping for the best features, benefits, and digital experiences. How can community banks and credit unions attract and retain these account holders?

Hear the latest trends in consumer banking preferences and get actionable strategies for enhancing your offerings to meet the evolving expectations of each generation, from Baby Boomers to Zoomers. Discover the knowledge and tools to create personalized, comprehensive account acquisition strategies, ensuring your FI attracts and retains consumers from all generations and secures its future.

Key Takeaways: 

• Technology Consumers Demand: Understand the tech-savvy features that today’s consumers expect from their banks.
• Key Checking Account Features and Benefits: Discover the features that make checking accounts appealing and competitive.
• Acquisition Strategies: Best practices that resonate with each generation, ensuring your FI remains top-of-mind.

Explore tips for achieving your growth goals!

PANELISTS

• Kelly Flynn, National Director
• Brian Cole, Data Analytics Acquisition Manager

If you have any questions or would like to learn more about developing a more successful account acquisition strategy, contact us.