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Financial institution executive using a tablet with growth and savings metrics.
Growth Is Stronger
When It’s Connected.Acquire the right relationships. Deepen engagement.
Strengthen revenue. Improve efficiency.ADVANTAGE connects data, technology and strategic
expertise to help community financial institutions
build more sustainable growth.
A More Connected Approach to Growth.
Four Growth Engines. Built to Work Together.
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ACQUIRE
Lower acquisition costs and bring in the right
checking relationships with data-driven targeting. -
ENGAGE
Deepen relationships with timely, automated
communication that drives activation and usage. -
MONETIZE RESPONSIBLY
Strengthen non-interest income with compliant,
consumer-friendly overdraft strategies. -
OPTIMIZE
Reduce technology costs and improve
efficiency across vendor relationships.
Start With One. Build From There.
You don’t have to solve every growth challenge at once. Many financial institutions begin with one priority—acquisition, engagement, revenue or efficiency.
The opportunity grows when those efforts connect. ADVANTAGE helps bring the pieces together so individual initiatives contribute to a broader, more sustainable growth strategy.
40+
Years of Experience Driving Growth
2250+
Customized Installations
98%
Success Rate in Achieving Contract Savings
What our clients are saying…
Midwestern Credit Union
“The level of the support from ADVANTAGE is very much appreciated. Plus, their approach to consistent, clear communication with members about our overdraft program has made a huge impact on its success!”
Southeastern Bank
“Overdraft Privilege is a well-organized, tried and true solution—the increased revenue generated by the program has made a big impact on our bottom line. Using ADVANTAGE software and following their recommendations, we are now able to educate account holders about how the program works and more successfully manage our program. And, thanks to the on-going support and advice from our relationship manager, we are on the right track.”
Northeastern Credit Union
“The detailed training and resources that you provide gives our staff more confidence about what to say and what not to say to members about our overdraft program. This is very important from a staff development perspective.”
Southern Bank
“We rely on ADVANTAGE and know that if they tell us to do something it will work. We were missing out on a lot of income opportunity. The software provides us with the guidance and direction we needed to run our program effectively. All of the pieces are working smoothly together, and it has been great for us and our customers. We would absolutely recommend ADVANTAGE.”
Midwestern Credit Union
“Continuing revenue growth has helped to offset a decrease in interchange income and given the credit union more flexibility to provide a wider spectrum of products and member services. This has contributed to significant growth in asset size and staffing.”