Our new brand, ADVANTAGE, powered by JMFA, is focused on creating strong partnerships with you.
We have a 40-plus year history of providing premier consultation services to credit unions, and is one of the most trusted consultants for the industry. With this rebranding, we reaffirm our dedication to excellence and innovation in the ever-evolving financial landscape.
The rebranding also signals that we've transitioned from an organization focused solely on overdraft programs and compliance, to a consulting and software organization with expertise in the areas of account growth, overdraft compliance, technology modernization, and cost savings on vendor contracts.
“At ADVANTAGE, our mission is to empower community financial institutions with the knowledge and strategies they need to succeed in a dynamic and competitive industry. Our expanded services reflect our commitment to being a comprehensive consulting partner and guiding them toward growth to gain a competitive edge.”
—John Cohron, CEO, ADVANTAGE, powered by JMFA
"We are committed to maintaining the exceptional level of service and expertise that you have come to expect from us. We look forward to assisting you as ADVANTAGE and are excited about the opportunities to help you achieve your goals."
—Mark Roe, Executive Vice President, ADVANTAGE, powered by JMFA
From growing market share and improving non-interest income to contract negotiations and technology strategy, our experts offer the best solutions for you and your members.
Here are some of the areas we can help you grow:
» Account Acquisition: Our seasoned experts will provide guidance and strategies to attract and retain valuable account holders. Learn more »
» Contract Negotiation: We secure the most favorable terms, service level agreements, and pricing in complex vendor contracts to ensure our clients receive the best value. Learn more »
» Overdraft Compliance Consulting: Our experts help our clients remain competitive by protecting revenue and offering their members an enhanced service that meets their financial needs. Learn more »
» Technology Strategy Evaluation and Selection: Our team of expert consultants works closely with our clients to assess, evaluate, and facilitate the selection of critical technologies and vendors that align with their long-term strategic objectives. Learn more »
We are not just a consultant, we are a trusted partner, working relentlessly to meet and exceed our clients' expectations. To learn more about our services, please contact us at (800) 809-2307 or complete the contact form.