At JMFA Academy, our team of experts share their extensive knowledge, experience and expertise with class attendees. They encourage conversation, collaboration and facilitate constructive Q/A so attendees leave with new ideas and inspiration they can put into practice at their financial institutions.

Photo of Damian Babineaux | JMFA

Senior Manager

Damian has been overseeing JMFA clients’ needs and recommending successful solutions to them since 2013. He provides both on-site and remote consultation and analysis to maximize non-interest income potential and process efficiency utilizing a systematic approach. His leadership qualities and mind for data analytics have become a valuable resource for the JMFA Academy.

Damian brings a wealth of real-world industry experience to our company and clients, having worked at Whitney Bank in various roles for more than 18 years and at Capital One Bank for two years before joining JMFA.

Photo of Cheryl Lawson | JMFA

Executive Vice President of Compliance Review

After joining JMFA in 2001, Cheryl quickly advanced from consultant to engagement manager to executive vice president of implementation. Today she leads our internal compliance team and serves as the liaison with our regulatory counsel regarding the regulatory requirements for JMFA Overdraft Privilege®. Helping financial institutions address compliance issues and navigating the complexities of regulatory changes and consumer expectations are some of her primary focuses.

Cheryl is invited to speak at numerous industry events as a sought-after authority for compliance issues related to overdraft programs. Her impressive background includes more than 30 years of experience in global information technology and financial operations and consulting, communications, training, and project management.


Vice President Product Management

Jennifer joined JMFA in 2001 as an engagement consultant, becoming an engagement manager along the way before settling into her current role. She and her team ensure that the program recommendations made to clients are implemented on time while adhering to compliance standards. Her attention to details — and ability to keep up with them — ensures accuracy, consistency, and efficiency on every project. Whether it’s training staff in using software, managing documentation and training materials, assisting with modification and testing of core processor settings, or improving processes, Jennifer has a positive impact on a client’s bottom line. Her experience and knowledge has made her an excellent facilitator and resource for the JMFA Academy.

Prior to joining the JMFA team, Jennifer spent seven years honing her skills as a project manager for a firm that provided consulting in global information technology, financial operations, business process re engineering, and training.

Maggie Thompson

Training Manager

Maggie joined as an engagement consultant with more than 12 years of experience in retail banking, training and customer service. In her current role, Maggie is responsible for managing the training program for ADVANTAGE clients as well as offering support to internal training for ADVANTAGE. Her experience in bank management and customer experience have provided extensive insight regarding how to identify and deliver product and service solutions that benefit financial institution clients and their consumers.

Prior to joining the company, Maggie was an AVP and branch operations manager at banks in the Southeastern and Eastern United States where her responsibilities included managing teller staffing, training and coaching. She also provided supervision of operational procedures and supported teller services. She began her career in customer service as an Apple concierge where she gained tremendous insight into working directly with customers and providing excellent service experiences.


For more information, to provide feedback or if you have questions, please contact Melanie Swift.


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