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Realign your overdraft program with evolving consumer needs

A Consumer-First Approach to Overdrafts

Wednesday, October 30, 2024

2:00-2:45 PM CENTRAL

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Regulatory expectations have shifted. Consumer needs have changed. Are you meeting the evolving demands of your account holders, or are you just assuming you are?

Sometimes, challenging the status quo is necessary to uncover where your financial institution may fall short. A consumer-first approach isn’t just a buzzword—it’s a necessity to remain competitive.

Hear from industry experts to learn more about having a proactive, consumer-focused strategy that builds trust, mitigates reputational risk, and drives growth.

In this webinar, you’ll learn how to:

  • Prioritize Consumer Needs: Discover how to anticipate and respond to evolving expectations, ensuring your financial institution remains relevant and trusted.
  • Embrace a Consumer-First Overdraft Approach: Explore alternatives to traditional DIY and algorithm-based models—reducing risk and enhancing service delivery.
  • Align with Today’s Best Practices: Gain actionable insights to protect your financial institution’s reputation and foster long-lasting relationships with account holders.

Don’t miss this opportunity to learn how you can transform your overdraft strategy.

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Image of block letters Q&A for webinar Answers to Five Critical Overdraft Issues

Answers to Five Critical Overdraft Issues

Tuesday, September 17, 2024

2:00-3:00 PM CENTRAL

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Community financial institutions face mounting pressure to balance delivering exceptional service and safeguarding financial stability. With the anticipation of the CFPB’s final rule and increased market competition, the stakes have never been higher.

Join us for an insightful discussion designed to address the pressing questions many FIs have about overdraft services. As regulators ramp up their focus on eliminating problematic practices, including reducing consumer costs, financial institutions are left wondering about the future of their overdraft programs and how to navigate these changes effectively.

Key issues for discussion:

  1. Are Overdrafts Going Away? Explore the future of overdraft programs in light of current regulatory and market trends.
  2. How can your FI refine its overdraft strategy while prioritizing safety and soundness? Discover ways to address consumer needs and regulator expectations while ensuring financial stability.
  3. Is lowering your overdraft fee enough? Consider what additional factors should be evaluated beyond just changing fee amounts.
  4. How does the break-even fee or benchmarks provided by the CFPB potentially impact your program? Gain insights into evaluating the financial impact of your overdraft service.
  5. What are the common missteps FIs make when changing overdraft strategy? Learn the important factors to consider for informed decision-making.

Feel free to submit your questions for our panelists.

PANELISTS

  • Cheryl Lawson is the EVP of Compliance Review at ADVANTAGE, renowned for her exceptional insights into the complexities of the evolving landscape of overdraft compliance for our industry. In her role, She provides strategic guidance to ADVANTAGE’s overdraft consulting practice, ensuring our community bank and credit union clients remain regulatorily compliant while effectively mitigating risks.
  • John Cohron serves as the CEO at ADVANTAGE. With more than 20 years of experience managing consulting operations and technology development, he is a forward-thinking leader passionate about driving innovation and growth for community financial institutions to deliver value to consumers and strengthen their competitive position.
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CSS Webinar Series: Safeguarding Your Credit Union’s Future (Overdraft Outlook)

RECORDED Thursday, May 30, 2024

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Credit unions face mounting pressure to strike a delicate balance between delivering exceptional service and safeguarding financial stability. From the NCUA’s inclusion of overdraft practices in its 2024 supervisory priorities to awaiting the outcome of the CFPB’s proposed rule, the stakes have never been higher.

Gain insight into some of the pivotal questions shaping the outlook of overdraft services. Are overdraft programs going away? How can my credit union refine its overdraft strategy while prioritizing safety and soundness? Is there more to consider other than adjusting fee amounts? What are some common pitfalls to avoid?

Hear the discussion as Barb Lowman, President of CUNA Strategic Services, explores the critical nuances of this landscape with the ADVANTAGE team. From the risks of overreacting or underreacting to the most effective ways to preserve income and mitigate risk exposure, you’ll learn ways you can create a successful strategy.

Key topics for discussion:

  • Evolving expectations of regulators and examiners
  • Essential factors for informed decision-making
  • Navigating intensifying competitive market conditions
  • Addressing consumer needs and delivering value
  • Approaches for safeguarding revenue and reducing uncertainty

FEATURED PRESENTERS:

  • John Cohron, CEO, ADVANTAGE
  • Cheryl Lawson, EVP of Compliance Review, ADVANTAGE
  • Jennifer Simmons, VP of National Alliances, ADVANTAGE
  • Barb Lowman, President, CUNA Strategic Services
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Top Considerations When Evaluating Critical Technology Vendors

Tuesday, May 7, 2024 at 1 pm central (45 min)

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In an era when banking is increasingly becoming digital-first, community financial institutions are under pressure not just to keep up, but to also lead. With consumer behaviors shifting at an unprecedented pace, selecting the right technology has never been more crucial.

Join us for a deep-dive session where we unravel the complexities of evaluating and selecting critical technology that aligns with your strategic growth initiatives to steer your financial institution toward a future-proof technology landscape.

KEY TOPICS:

  • Understanding Consumer Behavior Trends: Gain insights into current and emerging consumer behavior trends and learn strategies to ensure you remain competitive.
  • Prioritizing Strategic Growth Initiatives: Receive guidance on how to align technology selection with your growth priorities for maximum impact.
  • Assessing Vendor Capabilities: Learn how to critically evaluate potential technology vendors for capabilities that meet your needs.
  • Developing a Technology Roadmap: Create a forward-looking technology roadmap that supports long-term goals while remaining adaptable to the industry’s fast-changing landscape.
  • Ensuring Seamless Experiences: Discover the vital elements that contribute to delivering a frictionless experience to both your account holders and your staff.
  • Negotiating Contracts Effectively: Equip yourself with best practices and strategies for technology contract negotiations to secure favorable terms.

FEATURED PRESENTER:

Kelly Flynn has decades of experience identifying cost-effective solutions that improve competitive positioning and grow the bottom line. With an in-depth knowledge of bank operations and a keen understanding of emerging technologies, she is committed to helping community banks and credit unions remain adaptable to achieve sustainable growth.

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Register for live webinar on maximizing market share and checking accounts

Maximizing Market Share and Checking Accounts in Today’s Competitive Landscape

Tuesday, April 30 at 2 pm central (45 minutes)

The fight for account holders and core deposits is intensifying. With the surge in digital banking capabilities and evolving consumer expectations, community banks and credit unions are seeking innovative strategies to not only increase their market share but also enhance their checking account offerings.

Join us for an enlightening webinar aimed directly at CEOs, Marketing Executives, Retail Executives, and COOs. This session promises to shed light on navigating the challenges and seizing the opportunities in today’s competitive environment.

  • Assessing the Landscape: A deep dive into the current competition for account holders and core deposits. Understand the forces driving changes and how your institution can respond.
  • Product Relevance and Digital Evolution: The need to offer relevant products has never been greater. We will explore how integrating cutting-edge digital capabilities can meet evolving expectations and draw new account holders.
  • Tailoring Your Prospect Strategy: Identifying and targeting prospective account holders effectively can spell the difference between growth and stagnation. Learn methods to zero in on prospects most likely to convert.
  • Empowering Your Frontline: The critical role of sales and service training for your frontline staff cannot be overstated. Discover training strategies that equip your team not only to meet but exceed account holder expectations.

Who should attend?

  • CEOs looking to steer their FI toward sustainable growth
  • Marketing Executives seeking innovative strategies to reach new account holders and retain existing ones
  • Retail Executives aiming to refine offering portfolios and enhance retail banking experiences
  • COOs focused on optimizing operational efficiencies while expanding market reach

Panelists:

  • Pooja Bhakta, Acquisition Client Manager, ADVANTAGE
  • Jennifer Brooks, Client Communications Manager, ADVANTAGE

Don’t miss this opportunity to gain invaluable insights into securing a more lucrative market position for your financial institution. Register today to secure your spot in this pivotal discussion.

Tuesday, April 30 at 2 pm central (45 minutes)

How to Communicate Overdraft Options Successfully

Avoid common mistakes and deliver a consistent message

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Effective and consistent communication about overdraft options is critical for financial institutions. It helps account holders make informed decisions about their finances. Moreover, it helps you maintain your reputation. However, many financial institutions struggle to ensure their employees deliver a consistent message.

In this recorded webinar, our panelists will discuss common mistakes employees make when communicating overdraft options and how to avoid them. We will also share tips for delivering a consistent message that empowers account holders to make the best decisions for their financial health.

Key topics for discussion:

  • The importance of clear and consistent communication about overdraft options
  • Common mistakes that frontline staff make when communicating about overdraft options
  • Tips for delivering a consistent message

Panelists:

  • Bob Layendecker, Senior Relationship Manager, JMFA
  • Paul McFarland, Senior Relationship Manager, JMFA
  • Jamone Moore, Relationship Manager, JMFA
  • Roy Seifert, Client Training Manager, JMFA