3 Strategies for Success During Financial Uncertainty

Supporting your account holders at every stage of their financial journey is essential. But as the saying goes, you must first put on your oxygen mask before assisting others. By prioritizing the financial stability of your institution, you’ll be better positioned to support your customers when they need you most.

Here are 3 strategies for success: boost deposits, engagement, and revenue—without straining your team or budget.

1. Winning Acquisition and Engagement Strategies

The most fundamental revenue source for banks and credit unions is deposit growth. But competing with big banks’ aggressive cash offers and incentives can be challenging—unless you have the right strategy in place.

ADVANTAGE’s Account Acquisition solution provides a comprehensive, automated strategy to help institutions attract new accounts, increase digital referrals, boost deposits, and drive long-term engagement. Our solution ensures PFI stats for your FI, sustainable deposit growth and enhanced customer loyalty.

2. Low-Risk, Fair Liquidity Services

Unexpected expenses can put significant financial pressure on account holders. Providing access to liquidity is critical, but it doesn’t have to increase risk or require additional resources from your institution.

ADVANTAGE’s Overdraft Privilege program is built on a consumer-first approach, using a consistent, programmatic approach to limits. This managed limit method reduces financial risk while extending eligibility to consumers who need a safety net.

3. Maximizing Savings with Smarter Contract Negotiations

In uncertain economic times, optimizing expenses is just as important as growing revenue. Financial institutions often leave money on the table when negotiating vendor contracts, leading to unnecessary costs that can impact profitability.

With ADVANTAGE Contract Negotiation Solution, banks and credit unions gain expert insights and data-driven negotiation strategies to reduce costs on core processing, card services, and other critical vendor agreements. Our clients consistently achieve significant savings, allowing them to reinvest in better services, technology, and community support—without increasing fees for customers.

The ADVANTAGE Difference

At ADVANTAGE, we provide financial institutions with the tools, expertise, and data-driven solutions to navigate economic challenges while delivering exceptional service to account holders. Our Account Acquisition, Overdraft Privilege, and Contract Negotiation solutions empower you to strengthen your financial position, support your customers, and drive sustainable growth.

Be prepared, resilient, and ready to help your account holders during financial uncertainty. Contact ADVANTAGE today to learn more about how our solutions can enhance your institution’s success.