Taylor Higdon

Vice President of Client Success

Taylor Higdon is the Vice President of Client Success at ADVANTAGE, where she draws on more than a decade of experience in client success and MarTech leadership. She has guided global teams for Fortune 100 companies and led complex, high-impact initiatives that strengthen client satisfaction, retention, and long-term growth. Taylor’s work centers on creating meaningful value through strategic partnership and results-driven collaboration—insights she brings forward in each article she authors.