Company Introduction

ADVANTAGE, powered by JMFA, is one of the most trusted names in the financial services industry. For over 40 years, we have helped community banks and credit unions generate non-interest income, reduce expenses, and help serve their accountholders with highly valued services.

ADVANTAGE’s corporate offices are in Houston, TX, but we allow our team to work remotely. We highly value the family atmosphere at ADVANTAGE and are looking forward to expanding our family.

Job Overview:

The Digital Marketing Specialist will play a key role in managing and executing the company’s digital marketing strategies through all digital channels. This includes managing email and paid digital advertising campaigns in HubSpot across platforms such as LinkedIn, Facebook, Google Display, and search engines to drive traffic, engagement, and conversions.

The ideal candidate will have a mix of analytical, creative, and technical skills to track and enhance the performance of marketing campaigns while driving brand growth.

Key Responsibilities:

HubSpot Email and Paid Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns across platforms using HubSpot, including:

• Paid Ads on LinkedIn and Facebook: Create and manage paid social campaigns to target specific audiences effectively and achieve campaign objectives.
• Google Display Ads: Develop and optimize visual ads to drive brand awareness and website traffic.
• Paid Search (PPC): Manage keyword-focused campaigns on search engines to capture high-intent traffic and maximize ROI.
• Remarketing Campaigns: Implement and manage remarketing strategies to re-engage previous website visitors and drive conversions.

Web Analytics and Reporting:

• Track website traffic, user behavior, and campaign KPIs.
• Generate actionable insights to refine strategies and improve performance.

Content Creation and Management:  Work with Marketing to develop and manage compelling blog posts, social media updates, website content, and other digital materials aligned with brand voice and objectives.

Team Collaboration: Work closely with marketing team members and account acquisition team to ensure cohesive and aligned digital marketing efforts.

Required Skills and Qualifications:

• 5+ years HubSpot experience
• 5+ years Paid Advertising expertise: Demonstrated experience managing campaigns on LinkedIn, Facebook, Google Ads (Display and Search), and remarketing tools.
• Analytical Proficiency: Experience with analytics tools (e.g., Google Analytics) to evaluate and interpret campaign performance data.
• SEO Knowledge: Basic understanding of SEO principles and tools for improving web visibility.
• Project Management: Skilled in handling multiple projects, meeting deadlines, and prioritizing tasks effectively.
• Graphic Design (Preferred): Ability to create visually appealing graphics using tools like Canva or Adobe Creative Suite is a plus.

Benefits and culture highlights 

We are a diverse group of individuals focused on delivering results that exceed expectations. Additionally, we believe integrity, accountability and transparency are critical for success. If you are full of energy and motivated to help others reach their goals while achieving yours, you would be a great fit for the ADVANTAGE team! 

• Health, dental, and vision insurance 
• Life and AD&D insurance 
• 401K, self-directed and safe-harbor employer contribution (after 90 days of employment) 
• Open paid time off and vacation