Digital bullseye and arrow representing targeted account acquisition strategies for community banks and credit unions

The Hidden Costs of Account Growth—and How to Lower Them

Acquiring new account holders is more expensive than ever. Learn how community banks and credit unions can reduce acquisition expenses and drive long-term growth with ...

illustration of magnifying glass to find the right person

Winning the Battle for Accounts with Persona-Based Marketing

Explore the power of persona-driven marketing and guidance for refining acquisition strategies to compete in today’s financial landscape.

Mystery Shopping: How Does it Work? 

Imagine you are one of your account holders stepping into your Financial Institution (FI) for the first time. Were you greeted upon entering? What kind ...

Understanding Generational Preferences for Effective Targeting

Crafting successful marketing strategies hinges on understanding generational preferences. Learn how you can attract and retain account holders.

Technology Trends to Attract Younger Generations

In the modern age of banking, credit unions face stiff competition and must embrace digital capabilities to remain competitive in their market. This need is ...

Direct Mail: Outdated or Underrated? 

While digital channels compete for attention, learn how direct mail is a tactic that can cut through the noise and help you achieve higher response ...

JMFA Announces Rebranding and Expansion of Consultation Services

JMFA, a leading provider of financial services consultation, is thrilled to announce a significant milestone in its evolution. As part of our commitment to better ...

Are you achieving your goals for growing checking accounts?

Learn where consumer money is currently going and how your financial institution can capture a larger share of the market.

How to acquire accounts and increase deposits with a limited staff

Learn how to overcome staffing shortages and win new checking account relationships without sacrificing your team’s valuable time.

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