Education, Piggy bank, Book, Money, Investment

Empower consumers with more knowledge to maintain financial stability


Mia Keay |

As economic and regulatory uncertainty continues, so does the need for a reliable way for consumers to make ends meet. While there are some signs of economic improvement, a few real challenges persist, including:

  • 64% of consumers are living paycheck-to-paycheck and have issues paying their bills—inflation pressures are expected to continue 
  • The expiration of the expanded child tax credits, and the changes to the real estate market and mortgage rates that have increased the cost of homeownership
  • Supply chain slowdowns and unpredictable costs for essentials
  • While the current national average of a gallon of gasoline at $3.59 is a far cry from the 2022 peak of $3.66 a gallon, it’s higher than the average cost of gas since 2018

Inform your account holders through all available communications touch points

Frequent and thorough disclosures about the services you provide to help consumers maintain access to liquidity is valuable if they are having difficulty managing their checking account. Making sure consumers know that you are providing a safety net by providing a line of credit, credit card, and as a last resort, a reasonably priced overdraft privilege service, gives them the information they need to make the best decision.

A fully disclosed overdraft program that is clear about limits and fees and how to use it effectively empowers your account holders. It gives them a reliable resource to maintain control over their account. And it can help them avoid other financial obstacles that could be waiting just around the corner.

At ADVANTAGE we advocate for transparency and delivering a responsible service to consumers

We believe that transparency and education should always be a top priority. We offer financial literacy support and comprehensive training opportunities for frontline staff. This allows your frontline staff to be knowledgeable and confident when discussing overdraft privilege as an option.

But a one-time face to face discussion with your branch staff is not enough. Other  communication touchpoints are critical. We can help you save time and money by keeping account holders informed about your overdraft service with compliance mailing services. Offloading time-intensive tasks like these allows you and your staff to direct your focus on other important projects.

To learn more, download our whitepaper titled, “How valuable is overdraft privilege to consumers?

For answers to all your questions about maintaining a fully disclosed overdraft program, contact us.


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