JMFA Launches AI-Powered Tool to Help Financial Institutions Connect with Consumers


Jennifer Peoples |

For Immediate Release

Houston, TX – Today JMFA, a leading consulting company for community banks and credit unions, announced the launch of Advantage Intelligence, an AI-powered tool designed to help financial institutions create effective marketing content that resonates with their target audience.

Advantage Intelligence uses machine learning algorithms to analyze social media trends and customer behavior, predicting what messages and content are likely to be the most persuasive and engaging to a particular customer segment. For example, the tool can identify which social media channels are most popular with a particular demographic, what types of content they are most likely to engage with, and what words and phrases they are most likely to respond to.

“The Advantage Intelligence feature is a game-changer for our clients,” said John Cohron, CEO of JMFA. “It allows banks and credit unions to boost their marketing efforts and reach their audience with the most relevant and meaningful content possible. We are confident that Advantage Intelligence will set a new standard for AI-assisted marketing in the financial industry.”

The new feature comes at a time when financial institutions are seeking innovative ways to build strong and lasting relationships with their customers. With Advantage Intelligence, banks and credit unions can create customized content that resonates with their target audience, increasing engagement and conversion rates.

“We are excited to offer Advantage Intelligence to our clients,” said Cohron. “This tool is a powerful asset that can help them improve their marketing efforts and deliver a better customer experience.”

JMFA’s newest addition to its suite of powerful solutions underscores the company’s ongoing commitment to digital transformation and innovation. As financial services evolve, Advantage Intelligence will undoubtedly help financial institutions stay ahead of the curve.

To learn more about Advantage Intelligence, visit

Here are some additional details about Advantage Intelligence:

  • JMFA Advantage Intelligence is available to all JMFA clients.
  • The tool is easy to use and can be integrated with existing marketing platforms.
  • Advantage Intelligence has been used by JMFA clients to improve their marketing results, including increased website traffic, lead generation, and customer retention.

With over 40 years of industry experience, JMFA is one of the most trusted names in financial services consulting for community banks and credit unions. By providing data-driven, consumer-focused recommendations, JMFA devises win-win solutions that meet the ever-evolving needs of today’s financial institutions and consumers.

Whether it is helping to enhance your overdraft service, optimize your digital solutions, or boost your account acquisitions, JMFA delivers custom consultation that mirrors the personalized service and community spirit that community banks and credit unions have always been known for.

Media Contact:
Jennifer Simmons
Vice President | JMFA
(800) 809-2307 | Jennifer.Simmons [at]

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