It’s easy to look at your vendors as simply service providers. Maybe you contact them a few times a year to troubleshoot or for additional information. The invoices come in and the payments go out. But if that’s the extent of your vendor relationships, you’re missing out on some very important opportunities for your financial institution to satisfy growing account holder needs and expectations.
I recently joined CUInsight.com’s Lauren Culp on her podcast to discuss how cultivating vendor relationships results in a win-win-win scenario for financial institutions, account holders, and vendors.